Decide what the world sees when it searches for you

Admit it: You’ve searched for yourself on Google. We all have. No shame there, in fact you should. If you haven’t searched for yourself, then you’ve probably searched for friends, classmates or co-workers.

Two years ago, we launched Google Profiles to help you manage your online identity. Since then, we’ve enhanced profiles to help you connect to other public online services and improve your search results. Today, we’re starting to give Google Profiles a new look and feel, making it even easier for you to control and enrich your public profile.

We think this new design helps highlight the information that’s most important to you, making it easier for people who visit your profile to get to know you. As the new layout gradually rolls out, current users of Google Profiles will notice that their existing profile will automatically update to the new style. To update and add to your profile, simply click on the new “Edit Profile” button.

Because Google Profiles are designed to be public pages on the web, used to help connect and find real people, we’ll be asking people to provide the name they are commonly referred to in the real world. We recently outlined how we think about the different modes of online interaction across our products.

While profiles work well for individuals, we’ll continue to work on new ways for businesses to engage with their customers, so stay tuned for updates.

Don’t have a Google profile yet? Visit and create a profile that best represents the way you want to be seen by the world.

Nietzsche on Pushing Your Luck

“No victor believes in chance.”

–Friedrich Nietzsche (1844–1900)

German philosopher

Sales tech tip…

Get specific address information and phone numbers sent to your cell phone or personal device by text messaging Google – perfect for those last minute “I forgot the number/ address” moments on the way to a sales call or when setting up dinner reservations with an important client (or figuring out who else you might see if an appointment cancels or runs shorter than expected).

Here’s how…

  1. Set up Google in the contacts list of your device in the same way you add a friend
  2. Add Google’s number as 466453 (you can do this each time without adding it to your contact list, as well)
  3. Type in the name of the business or person on which you want the information, the city, and the state and send it as a text message (sometimes just the zip code will do – even part of a name or a misspelling will work at times)
  4. Within 5-10 seconds (this is our experience), if the information is available, it’ll be sent back to your device

Absolutely wonderful. Learn more or tip off your most important people (clients, colleagues, family) by forwarding this email.


NSW traffic conditions map

Road Traffic Authority (RTA) in NSW has stared publishing up to the minute information about traffic conditions in Sydney as well as in NSW regional areas. The coverage and extent of information is quite comprehensive and it is served in two formats to suit individual preferences: as an interactive map with continuously updated information, and as a text list (with sort function to enable arranging information according to update time, type of incident or its location). A separate window lists 67 live traffic cameras strategically located across Sydney’s road network, with images refreshed every few minutes.

I find map option the most informative as it displays all the data in geographic context. Information on the map is refreshed automatically with update time clearly marked. Auto update can be turned off if required and users can customise the list of information items for display on the map.

Live updates include information on accidents, scheduled road works, major events, fires, floods and Alpine conditions. There is an option to add traffic flow overlay for Sydney provided by Google as well as locations of live traffic cameras and temporary message signs.

Journey planner, utilising Google driving directions script, is part of the application. The map comes with a comprehensive list of points of interests that are very handy for planning a trip. These include: bike parking areas, heavy vehicles checking stations and rest areas, locations of Safe-T-Cams, general rest areas and RTA Motor Registries. Travel routes can be filtered to avoid incidents or road works on specific dates and can be saved for future reference.

RTA provides RSS feeds of the information on region by region basis. However, despite the push by Federal and State governments to liberate access to data generated by their agencies under creative commons licence, RTA is not letting developers to use its information for value added services and derived products. It is strictly for personal use although, embedding of the entire application in third party websites is allowed. A comprehensive widget customisation tool is provided as a part of the application, with easy to follow instructions.

Overall, this is quite a comprehensive information source, with attractive multi tab design and extensive range of features. The mapping functionality of the application is built with Google Map v2. Mobile version would be a great extension.