Updates from Bing Maps

вик услугиOver the weekend, Bing Maps launched a new application in partnership with National Geographic called Global Action Atlas. The new application allows people to peer into areas where our planet needs help. The actionable themes include Conservation, Humanitarian Affairs, Cultures, Exploration, Climate Change and Energy. For example, if you click on the Animal and Plants icon in the Pacific NW region, Global Action Atlas will provide an overview of Bird Protection in the Northwest, specifically focused on the spotted owl, and provide a call to action for people wanting to help.

More info can be found on the Bing Maps blog.

In addition, they’ve just released another nice-sized batch of imagery. It totals 194,000 sq km and covers various locations in New Zealand, Australia, Mexico, Namibia, Russian Federation and South Africa. More about the update can be found here.

Google Earth Tours

Looking at the examples of GE tours out on the web I’m struck that they often use flashy attention grabbing effects but fail to communicate their content well. However, watching this video made me pause and rethink

 


 

Intangible Value: In a very entertaining talk Rory advocates the importance of ‘intangible value’: its not anything real but its absolutely worth something. An example he doesn’t discuss is the placebo effect, results show you can put a patient in an operating theatre, slice open their knee, wiggle some tools around inside achieving precisely nothing and the patient is likely to report a real reduction in knee pain after the un-operation. Amazing isn’t it?

Chart Junk: I’ve always advocated the Edward Tufte approach to graphic communication, he regards anything that is not directly contributing to communication as ‘Chart Junk’ – anything that is there to make the tour look flash or just as decoration is getting in the way of the message and should be removed. Richard Mayer has empirical evidence showing that chart junk in educational animations (which are very similar to GE tours) has a negative effect on teaching efficiency which he calls the coherence principle.
Context is All: So is chart junk fluff that should be removed or does it add a professional feel and grab attention in a useful way? My view is that in formal education (taught classes in schools or Unis) producing intangible value should be low priority, any clever effects in GE tours fail to grab attention by the 2nd or 3rd lecture of a course. However, in an outreach context, particularly in a setting like a kiosk in a museum, a GE tour would be vying for attention against other exhibits so special effects represent intangible value that is worth having. These two contexts are extreme points on the end of a scale and there are all sorts of other contexts inbetween them for which decisions need to be made. The key question in making such design decisions is ‘do I need to grab users attention?’.
Content First, Flash Presentation Second: Despite the context discussion above I would add that even in a context where flash presentation is important authors need to be careful that the message still gets through. Its no use grabbing someones attention if you fail to then do anything with the time they then give you. Juggling this need to both attract attention and also tell a good story is not easy but Hallway Testing is the solution.

Manage your important locations with My Places

Almost every day you encounter new places and businesses, whether it’s a new store you spotted on your commute to work, or a restaurant you visited with friends over the weekend. To date, you’ve been able to star places on Google Maps, rate them via Google Places, or add them to a customized map with your own icons and annotations through My Maps.
 


 
But keeping track of all the locations you care about and memorizing which places you starred or rated isn’t easy. So today, we’re unveiling the new My Places tab on Google Maps, which helps you quickly view and interact with your saved maps, starred locations, and rated businesses.


The My Places tab replaces the My Maps tab in the Google Maps toolbar. Items are organized by date with your most recent activity at the top, and filters make it easy to sort and view only your maps, starred locations or rated places. And of course, you can still create and share personalized My Maps through the “Create new map” link.

My Places also simplifies your ability to manage the locations that make up your personalized maps experience. Using the drop-down arrow next to each location in your list, you can easily delete any of your saved maps, stars or Google Places ratings. These personalization changes will automatically be synchronized across all other Google properties including Google Places, Google Maps, and Google Maps for mobile.

To use My Places, you’ll need to sign in with your Google account. Try it now: visit Google Maps and click the My Places tab to access and organize the places you care about.