Sweden is hiding “secrets” visible from space

 

• Some of their “military secrets” are visible on Google Earth, but not on their local mapping sites (Hitta.se and Eniro.se).

• Google uses imagery from Lantmäteriet to cover parts of the country, and Lantmäteriet sensors some sensitive areas.
• There are two main underground control centers for Sweden’s air force; one is visible in Google Earth, the other isn’t.
• The one that is visible is because Google is using imagery from DigitalGlobe for that part of the country, and they’re not censoring it.

Stefan goes on to point out something even more interesting — historical imagery of the obscured area from a few years ago clearly reveals the facility, and the imagery was also from Lantmäteriet; they just weren’t obscuring it yet!

The bigger problem is the method of how the imagery is being obscured. In many cases, such as the Netherlands and the French nuclear plant we mentioned above, imagery is simply blurred to hide details of the buildings.

 

netherlands.jpg 

In the case of Sweden, the modify the imagery to look like fields and forests. While this could potentially help hide their secrets more effectively, it also puts into question the accuracy of all of their imagery.

Stefan shows the example of the village of Hästveda, seen below before and after the photoshopping that removed it from their imagery.

 

sweden.jpg 

SketchUp: André Silva

This case study comes to us from André Silva. André is a freelancer in Lisbon, Portugal who mainly works on industrial projects and technical illustrations. He’s also currently working on some architecture and archaeology projects.

I was first introduced to SketchUp about three years ago, while I was searching for simple software to model mechanical devices in 3D. My first contact with it was not very promising and I felt a bit skeptical about its real possibilities to build good mechanical models — mainly because it seemed to be a software intended to build models for Google Earth.

However, after some days of training, I became really surprised with how easy and fast someone can model almost anything with this software. As an example of simplicity, a chain link which took me about 4 hours to model with “Mechanical Desktop” (an Autodesk application that I was using then), was done only in 50 minutes with SketchUp.

Of course, there are important differences between these softwares: SketchUp is not a CAD software, but I believe that when the problems you have to solve are simple you must always look for a simple solution and for what I need to produce in my work, SketchUp is without a doubt, the best solution.

Since those days, I’m modeling with SketchUp on a daily basis, not only to produce schemes and 3D model views for technical documents (usually for parts lists and exploded views) but also as an important helper in the development of small mechanical projects. Basic analysis about interference between machine parts or assembly sequence studies are easy with SketchUp.

A good and recent example of how SketchUp helps me in my work is the set of studies and schemes I made for a simple lifting adaptor for copper cylinders. This was a simple project entirely developed with SketchUp since the first sketch, up to the final product. All presentation and assembly schemes, and even a presentation video, were made easily and rapidly with SketchUp.


Some time ago I also started to use SketchUp in another way: as a pre-modeling tool for some architectural or “inorganic” models in Blender. Working this way dramatically simplifies the modeling work with Blender and I think is a technique that I will keep exploring.

In my humble opinion and to conclude this note, I only find one “problem” with SketchUp: the non-existence of a dedicated version for Linux. But what can we do? We all know that the world is not a perfect place.

Bing’s New Marketing Approach to Their Local Business Portal

Bing, in an effort to gain small business mindshare has rolled out a number of upgrades to their Business Portal. In addition to their mixed model approach to deals, they have added very interesting collateral generation capabilities, a loyalty program and a school fund raising program to help promote the effort.

The deals product offers a simple interface that allows a merchant to easily create their own deal from withn the portal in one of their 12 supported cities(currently Atlanta, Austin, Boston, Chicago, Dallas, Honoluly, LA, NYC, San Diego, SF, Seattle & Medford, OR).  Within 72 hours a local community manager will get in touch with the merchant to refine the deal to the market. The deals program currently offers that standard 50/50 merchant split (a mold waiting to be broken for sure). The flow allows for scalability AND individual counseling on deal creation in an effort to achieve both efficiencies and quality. It is an interesting mixed approach in an already crowded landscape.

In an effort to try to increase the % of folks that return to an establishment after the deal (reportedly a lowly 19%), they have implemented  digital loyalty card program. Bing sees this feature as a significant differentiator and is included free as part of the deal creation. The consumer opts into the loyalty program at the time of the deal purchase. At the establishment the end user can scan a QR Code or visit their own deals page to initiate the loyalty card. The merchant enters a previously established PIN (or multiple PINS if it is desired to track by salesperson) on the customer’s smartphone at the time of purchase as verification. Obviously this feature raises visions of future marketing possibilities that Bing is considering.

Apparently Medford OR was included because there Bing tested using the school PTA to promote the deals program as a school fundraiser. The school can either recruit new businesses into the program or just promote existing deals and will receive a percentage cut of both types of transactions. The specifics of the actual percentages are still being worked on but the idea of using local school fund raising efforts to promote deals is an interesting twist in the marketing of deals that leverages the very real and active social networks of the school fund raising environment to both create more deals and have a motivation to spread them.

Historically local business dashboards have been used to capture data from the merchant in the form of basic listing information, events, promotions etc. But Bing has taken that one step further in attempting to attract the small business to not just come to the portal but to come back frequently. Bing has added a very slick collateral creation process that leverages each of the specific data types to create related collateral materials with minimal effort.

For example Bing has added the ability to create a business card from your listing data and uploaded logo, a post card that can be used to promote your event, ceiling danglers for promotions and tents and posters for the loyalty program. The software automatically suggests complimentary colors based on your logo colors or allows you more manual control. It creates both a file that you can print or take to a service bureau or facilitates your interaction with the local Office Depot for printing of all materials except the business card. More printing partners are apparently in the works. As Bing noted they are “Creating a value proposition around allowing the merchant to not just verify accuracy, they can now use the data to do the things a business already doing but doing it easier”.

The interface was very slick and the ability to create related collateral materials is incredibly useful. I think we are seeing the future of what the business portal needs to become to attract and retain small businesses – a one stop shop for a complete range of offline AND online marketing and advertising options.

To view a slide show of screen shots of the new features click the image: