Google Earth and London in 3D

On April 29, the eyes of the world will focus on London for the royal wedding of Prince William and Catherine Middleton, and the U.K. will deliver a royal celebration that will capture the imagination of a global audience. We’re doing our part too: following last week’s announcement of new aerial imagery for London, we’re expanding our 3D imagery of central London’s buildings and trees in Google Earth—including the entire royal procession route.

With this new 3D data covering the royal procession route, you can indulge yourself in a “royals’-eye” view to see the same sights that William and Catherine will see. Upon departing Westminster Abbey, you’ll pass the Houses of Parliament and Big Ben, the famous ministries on Whitehall and the Prime Minister’s residence at 10 Downing Street. Traverse Horse Guards Parade, and from there, you can travel down The Mall—with 3D trees lining the route—and see Buckingham Palace standing proudly at the finish.

This new 3D imagery isn’t limited to the royal parade route. Thousands of buildings are available, so people from around the globe can digitally experience the beauty of London. You can view buildings such as the British Museum, a treasure trove of historical artifacts, Goodge Street tube station, where General Eisenhower commanded allied forces in WWII, and Shaftesbury Avenue, the historical theatre district of London.

What’s more, we’ve also turned St James’ Park, Green Park and Hyde Park into a 3D lush green carpet, thanks to the help of our friends at the Royal Parks. We’ve modeled five different species of trees, and virtually planted more than 12,000 individual trees (available in Google Earth 6).

To see all the landmarks and greenery in Google Earth, check the 3D buildings box in the left-hand panel under “Layers,” type “London” in the search bar on the top left and use the navigation controls in the upper right to zoom in, spin around and tilt the view. Or you can go to Earth View on Google Maps in your browser.

Since moving to London from Leek, in Staffordshire, I’ve grown to appreciate all the royal and historic landmarks in the capital. So whether you’re standing near me and millions of my fellow Britons on the Mall on April 29 to catch a glimpse of the happy couple, or enjoying the spectacle from home, I hope this new 3D data for London brings you closer to this wonderful city.

A preview of the sunrise on April 29

Got ideas? We’re listening.

In the past several months we’ve added several new features to Google Custom Search – and we have you to thank! More than a year ago, we told you about a new Google Custom Search Product Ideas page, and since then you’ve voted thousands of times on all sorts of great ideas for improving the product. That doesn’t even include the stellar suggestions we get on a regular basis in the help forum. In fact, query autocompletion was a help forum suggestion from swoodby that’s now available with just a few clicks in the Control Panel. We’re thrilled that we have this productive feedback loop with you, and want to report back on some of the product iterations we made during the past year.

Wireless data consumption has more than doubled every year, so we’re happy to have added mobile search features to the product. As requested on the Product Ideas page, users can now search on your website using their mobile devices. The default homepage for your custom search engine is now optimized for your on-the-go users. We will continue to optimize Custom Search to meet the needs of a growing mobile user base.

In response to your requests for metadata capabilities, we launched a set of features to support structured custom search. You now have the ability to filter by attributes such as author, define attribute ranges such as dates, and sort by specific attribute values such as ratings. We plan to make these metadata features even easier to use through the Custom Search Element, which generates code that you can copy and paste to easily add Custom Search to any website.

You’ve also made it clear from your feedback that you love customizing your search engine and adding your own flair. So, over time we’ve made it possible for you to tweak the layout of your results, customize your synonyms, control autocompletions, and apply custom styles to your search engine. Now it’s even possible to select a theme for your ads.

What’s the moral of the story here? Your mic is on and we’re listening. Keep the feedback coming in the help forum (the Product Ideas page is closed for now) and we’ll continue working to make Custom Search better. After all, it’s really your product.

GetListed Portland

Today, I am presenting at the sixth GetListed.org Local University in Portland, Or. If you are coming PLEASE take a moment to introduce yourself as I would love to meet you.

For those of you that attended the presentation these links will provide background information and details for a pathway to dig deeper into the world of managing your listing on Google Maps. For those of you that are not in attendance, the links provide a good overview of critical base line ideas and tactics that every local campaign should embrace.
Google Maps – Its not your mother’s yellow pages.

Slide 2 – January 2011 Search Engine Market Share
Slide 12/13 – The Importance of Page One Visibility
Slides 16/17 – How the Google Cluster Works
Slide 21- Choosing the Right Category – A Tool
Slide 21 – Writing a Great Business Description
Slide 21 – Google Places Policies: Quality guidelines
Slide 22 – Creating a GeoSitemap – A tool
Slide 28/29 Local Search Ranking Factors – the many variables
Slide 28/29 A brief list of 10 Ranking Factors – somewhat old but still valid and a quick read
Slide 28/29 Thinking about your Business Name in the Internet Era
Slide 30 – Custom Maps – A Goldmine
Slide 30 – User Generated Content – Geo Tagged Photos
Slide 30 – How To Gather Reviews
Slide 30- Where to Gather Reviews
Slide 31- The Importance of Citations
Slide 31 – 20 Citation Sources in the US
Slide 36- A Listing management tool

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  3. GetListed Birmingham