Google Places Updates

There have been two updates to the Places Quality Guidelines over the past two weeks. On July 21st, with the rollout of the new Places Page look, Google added this paragraph (bold added by me):

You cannot create Places listings for stores which you do not own, but which stock your products. Instead, consider asking the store owner to update their own Places listing with a custom attribute specifying brands or products they stock, including yours. While this data may not appear on the Place page, this information continues to help our system understand more about your business and ensure your organic listings appears and ranks appropriately on Google and Google Maps when potential customers perform searches related to your business.

This is a clear indication that while not displaying the information in the Additional details area of the Places listing they are in fact using the information for relevance and rank in retrieval of the listings and you want to still fill in the extra information.

Google added a paragraph to the Quality Guidelines allowing stores within other stores to explicitly note their relationship with the mall or container store:

Some businesses may be located within a mall or a container store, which is a store that contains another business. If your business is within a container store or mall, and you’d like to include this information in your listing, specify the container store in parentheses in the business name field. For example, Starbucks (inside Safeway).

Mapping social diversity in Google Fusion

The concept of relative socio-economic advantage or disadvantage is neither simple, nor well defined. Australian Bureau of Statistics attempts to quantify socio-economic diversity for geographic locations with a suite of four summary measures called Socio-Economic Indexes for Areas (SEIFA).

The four indexes in SEIFA 2006 are:

Index of Relative Socio-economic Disadvantage: is derived from Census variables related to disadvantage, such as low income, low educational attainment, unemployment, and dwellings without motor vehicles.

Index of Relative Socio-economic Advantage and Disadvantage: a continuum of advantage (high values) to disadvantage (low values) which is derived from Census variables related to both advantage and disadvantage, like household with low income and people with a tertiary education.


Index of Economic Resources: focuses on Census variables like the income, housing expenditure and assets of households.


Index of Education and Occupation: includes Census variables relating to the educational and occupational characteristics of communities, like the proportion of people with a higher qualification or those employed in a skilled occupation.

While SEIFA score represents an average of all people living in an area, SEIFA does not represent the individual situation of each person. Larger areas are more likely to have greater diversity of people and households.

A SEIFA score is created using information about people and households in a particular area. This score is standardised against a mean of 1000 with a standard deviation of 100. This means that the average SEIFA score will be 1000 and the middle two-thirds of SEIFA scores will fall between 900 and 1100 (approximately).

To determine the SEIFA rank, all the areas are ordered from lowest score to highest score. The area with the lowest score is given a rank of 1, the area with the second-lowest score is given a rank of 2 and so on, up to the area with the highest score which is given the highest rank, being 2615 for a postal areas (POA) index.

Deciles divide a distribution into ten equal groups. In the case of SEIFA, the distribution of scores is divided into ten equal groups. The lowest scoring 10% of areas are given a decile number of 1, the second-lowest 10% of areas are given a decile number of 2 and so on, up to the highest 10% of areas which are given a decile number of 10.

For more information about SEIFA and its potential uses please refer to the following document: 2039.0 – Information Paper: An Introduction to Socio-Economic Indexes for Areas (SEIFA), 2006

Data tables and maps are available for reference and further reuse via Google’s Fusion Tables:

SEIFA 2006 for NSW Index of Disadvantage
SEIFA 2006 for NSW Advantage-Disadvantage
SEIFA 2006 for NSW Economic Resources
SEIFA 2006 for NSW Education-Occupation
SEIFA for Postal Areas Census 2006 (data table)
Postal Areas NSW Census 2006 Edition (postal area boundaries)

 

Garmin® Selected as the Official Supplier Of Marine Navigation Systems

 

 

Garmin announced that it has been selected to be the exclusive official supplier of marine navigation, marine communication, and marine sensor equipment to the 34th America’s Cup. A full suite of Garmin electronics, which includes the award-winning GPSMAP® 7000 series of touchscreen multi-function displays (MFDs), will outfit the fleet of support boats used for the AC45 World Series, AC72 World Series, as well as the Louis Vuitton Cup, the America’s Cup Challenger Series and the America’s Cup Finals.

In collaboration with the America’s Cup Event Authority (ACEA), Garmin has developed tools that enable the most responsive management of the fleet of mark and marshal boats than ever possible before. America’s Cup mark and marshal boats can now be tracked and dispatched in real time. If conditions permit, this technological addition will give officials the ability to change the race course faster than has ever been possible in the past.

“We’re honored to have the opportunity to collaborate with the America’s Cup competition,  bringing Garmin’s reputation for quality, commitment, performance and world-class support to the sailboat racing community,” said Engelhard Sundoro, Garmin’s director of marine OEM sales and marketing. “There’s no larger stage in sailing than America’s Cup, and Garmin gets to illustrate our ability to deliver customized systems to the marine industry while showcasing our technology to the best crews and fans in the world.”

“As we work to transform the America’s Cup and broaden its appeal globally, we are making a significant investment in technology to make the event more competitive on the water and more compelling off,” said Stan Honey, ACEA, Director of Technology. “Our partnership with Garmin has resulted in a set of tools that empowers our race management team to create world-class courses that will start and stop on time, something that has not been easy to achieve in a sport dependent upon the wind.”